Launched in February 2021, this collaboration between the Arsenal player and Swedish fashion giants H&M transcends your typical sport/clothing offerings we’ve become accustomed to seeing. Bellerín is a fierce advocate for sustainability and social responsibility and has combined this with his passion for art and forward-thinking creativity to produce a unique collection.

“Live with purpose (to protect our future together).” Eight words to sum up the core message of Edition By Héctor

“Héctor has an expert eye for style, in tune with how men are dressing right now,” says Ross Lydon, who’s the head of menswear design at H&M. “It’s a look that’s both sharp and effortless, combining streetwear with utilitarianism, and always with a sense of ease and positivity.”

When initially invited to be a part of the Edition project, Bellerín set a firm ultimatum: that the entire collection had to be made from more sustainable materials. H&M’s reply: challenge accepted. The footballer then worked in close collaboration with the men’s design team through all creative stages, giving his input on everything from the look and attitude of the collection to colours, silhouettes, graphics, and styling; always guided by his commitment to sustainability.

The colour palette is made up of enhanced neutrals in muted earth tones, including khaki, concrete grey, sage, amber, and sun yellow. You’ll also find traditional pinstripes on a crisp cotton poplin shirt, and the accessories — a tote bag, bucket hat and cap — come in a classic check pattern. Sweatshirts, hoodies and tees feature the collection’s graphic print, serving as a reminder to live life more purposefully, and consciously.

More information here

This collaboration was organised by B-Engaged, a UK based sports marketing activations agency.